
Mohamed Metwally ✓
AI Creative Director & Product Builder
Since 2010 · Egypt · AR / EN





AI Creative Director & Product Builder
Since 2010 · Egypt · AR / EN
/ about

A designer since 2010, now building whole products, with AI as a tool in my hand.






























Brand, interface, motion and build from one hand. No hand-offs between teams.
Hand-drawn Arabic lettering, and interfaces that work equally in RTL and LTR.
AI is a tool in my hand: it speeds up production, while every creative decision stays mine.
Three products I founded are live today, not just mockups.
What AI does well and badly in a design workflow, where a designer's judgement still decides, a realistic packaging workflow and the copyright points to check.
A brand identity is far more than a logo. Its elements, the brand guide, how it builds trust and what a small business needs first, from real projects.
Vibe coding means building software by describing it to AI in plain words. Where the term came from, the tools, a safe workflow and where it stops working.