A software company that had outgrown its logo.
Aldar builds apps and websites for clients across Kuwait. Its logo no longer matched the work, on paper or on screen.
A new mark for Aldar International, the Kuwaiti software house: the old logo redrawn as a calligraphic mark, applied to stationery, the office, screens, and the 2021 annual meeting.

Aldar builds apps and websites for clients across Kuwait. Its logo no longer matched the work, on paper or on screen.
The Arabic letters of Aldar rise into a single calligraphic mark, in a deep violet and blue with a warm orange for the moments that celebrate.
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