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BrandingStationerySister brand

Adwaa Retaj

Identity for Adwaa Retaj, a Saudi contracting company: a diamond monogram around the letter R, black with a sharp lime, stationery, safety wear and uniforms, and Azara Hotel, its sister brand in blue.

Client: Adwaa Retaj Contracting
Sector: Contracting
Country: Saudi Arabia
Year: 2026
My role: Logo, identity, stationery, sister brand
Tools: Illustrator, Photoshop

Adwaa Retaj: the stationery set 1 — The stationery set 141 visuals

The brief

A contractor that should look as solid as its buildings.

Adwaa Retaj builds across Saudi Arabia. The brand had to work on a site helmet as well as on a letterhead.

The idea

A diamond R, and a light that runs along it.

The R sits inside a diamond, like a cut stone. Black and a sharp lime give it the energy of a work site, and Azara, a hotel in the same group, takes the system in blue.

01

The mark and its colours.

Click any image to enlarge.

Adwaa Retaj: the mark 1 — The mark 1

Adwaa Retaj: the mark 2 — The mark 2

Adwaa Retaj: the mark 4 — The mark 4

Adwaa Retaj: the mark 3 — The mark 3

Adwaa Retaj: the mark 5 — The mark 5

Adwaa Retaj: the mark 1 — The mark 1

Adwaa Retaj: the mark 5 — The mark 5

Adwaa Retaj: the mark 2 — The mark 2

Adwaa Retaj: the mark 3 — The mark 3

Adwaa Retaj: the mark 4 — The mark 4

02

Cards, letterheads and notebooks.

Adwaa Retaj: stationery 3 — Stationery 3

Adwaa Retaj: stationery 6 — Stationery 6

Adwaa Retaj: stationery 9 — Stationery 9

Adwaa Retaj: stationery 12 — Stationery 12

Adwaa Retaj: stationery 1 — Stationery 1

Adwaa Retaj: stationery 2 — Stationery 2

Adwaa Retaj: stationery 7 — Stationery 7

Adwaa Retaj: stationery 10 — Stationery 10

Adwaa Retaj: stationery 4 — Stationery 4

Adwaa Retaj: stationery 5 — Stationery 5

Adwaa Retaj: stationery 8 — Stationery 8

Adwaa Retaj: stationery 11 — Stationery 11

Adwaa Retaj: stationery 3 — Stationery 3

Adwaa Retaj: stationery 4 — Stationery 4

Adwaa Retaj: stationery 8 — Stationery 8

Adwaa Retaj: stationery 10 — Stationery 10

Adwaa Retaj: stationery 11 — Stationery 11

Adwaa Retaj: stationery 12 — Stationery 12

Adwaa Retaj: stationery 1 — Stationery 1

Adwaa Retaj: stationery 2 — Stationery 2

Adwaa Retaj: stationery 5 — Stationery 5

Adwaa Retaj: stationery 6 — Stationery 6

Adwaa Retaj: stationery 7 — Stationery 7

Adwaa Retaj: stationery 9 — Stationery 9

03

Helmets, safety vests, uniforms and gifts.

Adwaa Retaj: gifts, safety wear and uniforms 1 — Gifts, safety wear and uniforms 1

Adwaa Retaj: gifts, safety wear and uniforms 2 — Gifts, safety wear and uniforms 2

Adwaa Retaj: gifts, safety wear and uniforms 3 — Gifts, safety wear and uniforms 3

Adwaa Retaj: gifts, safety wear and uniforms 4 — Gifts, safety wear and uniforms 4

Adwaa Retaj: gifts, safety wear and uniforms 5 — Gifts, safety wear and uniforms 5

Adwaa Retaj: gifts, safety wear and uniforms 6 — Gifts, safety wear and uniforms 6

Adwaa Retaj: gifts, safety wear and uniforms 7 — Gifts, safety wear and uniforms 7

Adwaa Retaj: gifts, safety wear and uniforms 8 — Gifts, safety wear and uniforms 8

Adwaa Retaj: gifts, safety wear and uniforms 9 — Gifts, safety wear and uniforms 9

Adwaa Retaj: gifts, safety wear and uniforms 10 — Gifts, safety wear and uniforms 10

Adwaa Retaj: gifts, safety wear and uniforms 11 — Gifts, safety wear and uniforms 11

Adwaa Retaj: gifts, safety wear and uniforms 12 — Gifts, safety wear and uniforms 12

Adwaa Retaj: gifts, safety wear and uniforms 13 — Gifts, safety wear and uniforms 13

Adwaa Retaj: gifts, safety wear and uniforms 14 — Gifts, safety wear and uniforms 14

Adwaa Retaj: gifts, safety wear and uniforms 15 — Gifts, safety wear and uniforms 15

Adwaa Retaj: gifts, safety wear and uniforms 16 — Gifts, safety wear and uniforms 16

04

Azara Hotel, the sister brand.

Azara Hotel, the sister brand 4

Azara Hotel, the sister brand 7

Azara Hotel, the sister brand 1

Azara Hotel, the sister brand 2

Azara Hotel, the sister brand 5

Azara Hotel, the sister brand 3

Azara Hotel, the sister brand 6

Azara Hotel, the sister brand 1

Azara Hotel, the sister brand 2

Azara Hotel, the sister brand 5

Azara Hotel, the sister brand 7

Azara Hotel, the sister brand 3

Azara Hotel, the sister brand 4

Azara Hotel, the sister brand 6

05

What was delivered.

Logo and colour versions
Stationery
Safety wear and uniforms
Azara Hotel identity

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Noor Al-Ehsan

Saudi Arabia · Identity