One idea per film.
Each piece explains one thing in under a minute: why workforce change can't wait, what a platform does, how one suite replaces too many tools.
Motion Graphics & AI Videos
Four short films for SkillUp MENA and its clients in Qatar and Saudi Arabia: three motion-graphics pieces that explain an idea or a platform in under a minute, and a World Cup tribute I directed with AI as my tool.
4films
3 minof finished motion
21AI clips made for a 25-second film
23visuals on this page
Built on each client's identity.
QTM's red and cream from its brand manual, Etqaan's teal and the platform's real screens, SkillUp's blue glass.
Directed shot by shot.
For the tribute I wrote a nine-shot storyboard and a face reference for each of 13 players, then used AI as my tool to make every shot and cut them to the music.
01
Why workforce transformation doesn't wait for 2030
46 seconds for Qatar Transformers Majlis: kinetic type on the brand's red and cream, built from QTM's brand manual.
Make leaders feel the clock.
A short piece for Qatar Transformers Majlis on why workforce transformation can't wait for 2030: not a milestone in the future, a decision leaders make now.
A question, two facts, a turn.
It opens on the 2030 question, sets out two things already happening, then turns it around: the question isn't when, it's whether leadership is ready before it's forced.
Kinetic type, word by word.
From the client's script and brand manual, I built a type system on QTM's red and cream with its wave-line texture, gave each phrase its own beat in After Effects, and went from the first draft to the final cut in five days.
02
Etqaan, NTIS's learning platform, in a minute
62 seconds in Arabic: the platform's real screens on 3D devices, its skills and course cards in motion, then a call to sign up.
Show the platform, not a promise.
NTIS wanted its employees to meet Etqaan, its new learning platform, and want to sign up. So the film shows the real product: its screens, its courses and its tests.
Skills, then a reason to start.
Three promises (develop skills, build competencies, add experience) open onto the platform, its course library, quizzes and certifications, then a flexible, modern way to learn and a call to sign up now.
Real screens on 3D devices.
I captured the platform's screens, placed them on 3D devices and animated icons around them in After Effects, with Arabic type throughout. Style frames went to the client first, then test versions before the final cut.
03
SkillupOne: one source for learning
52 seconds for SkillUp MENA's learning suite: the problem of too many platforms, then what SkillupOne brings together, in glass-like 3D type and animated icons.
One answer to too many tools.
SkillUp MENA wanted a film for SkillupOne that starts from the client's pain: too many learning platforms, too much time lost, and learning and development that feels broken.
The problem, the answer, the proof.
The problem orbits on screen, then SkillUp fixes it: who they are, one source for learning, a platform branded for each client, the course library, and where they help, down to a call to start growing.
Glass 3D type and animated icons.
I designed the scenes in Illustrator, built glass-like 3D labels and a set of animated icons in After Effects, and placed the platform's real themes and course screens. It came together in four scenes over four days, then was mixed with sound.
04
From the three motion films
05
Thank you, Egypt
25 seconds for SkillUp MENA's channels, a tribute to Egypt's team at the 2026 World Cup: proud in defeat, from the sky to the players' faces to the whole team shoulder to shoulder.
Proud in defeat.
For SkillUp MENA's channels, a thank-you to Egypt's team at the 2026 World Cup. The tone came first: pride and gratitude, no tears.
From the sky to shoulder to shoulder.
Four acts in 25 seconds: a drone over the stadium, the coach with the flag on his shoulders, the players one by one (applause, a salute, a hand on the heart), then the whole team together and a line of thanks.
A storyboard, a character library, 21 clips.
I wrote a nine-shot storyboard with an image and a motion prompt for each shot, and built a library of 13 players from their photos to keep faces consistent. With AI as my tool I made the stills, turned them into 21 five-second clips with stadium sound, and cut the best to the music.
AI-generated
06
Stills made before the motion
Each shot began as a still, made with AI as my tool from a face reference for each player and the 2026 kit, with three players per frame at most to keep the faces true. Each still then became a 5-second clip.
07
What was delivered
- QTM: a 46-second motion film
- Etqaan: a 62-second platform film in Arabic
- SkillupOne: a 52-second product film
- Egypt tribute: a 25-second AI film, with its storyboard and shot list
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