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BrandingBrand guideStationery

Masabih

Identity for Masabih, a Saudi company whose name means "lamps": a mark of rings of light, a brand guide, stationery, and the brand on uniforms, flags and screens, with the line «نضيء».

Client
Masabih
Country
Saudi Arabia
My role
Logo, brand guide, stationery
Tools
Illustrator, Photoshop, InDesign
Masabih: the stationery set
The stationery set27 visuals
The brief

A name that is all about light.

Masabih means "lamps". The company wanted an identity that feels like light spreading, calm and modern, in Arabic and English.

The idea

Rings of light around a point.

The mark draws rings of light opening from one point, in violet with teal and green, and the line «نضيء» ("we light up") carries it onto every surface.

01

The construction, the type and the pattern.

Click any image to enlarge.

Masabih: brand guidelines, page 1
Brand guidelines, page 1
Masabih: brand guidelines, page 4
Brand guidelines, page 4
Masabih: brand guidelines, page 2
Brand guidelines, page 2
Masabih: brand guidelines, page 5
Brand guidelines, page 5
Masabih: brand guidelines, page 3
Brand guidelines, page 3
Masabih: brand guidelines, page 6
Brand guidelines, page 6
Masabih: brand guidelines, page 1
Brand guidelines, page 1
Masabih: brand guidelines, page 3
Brand guidelines, page 3
Masabih: brand guidelines, page 5
Brand guidelines, page 5
Masabih: brand guidelines, page 2
Brand guidelines, page 2
Masabih: brand guidelines, page 4
Brand guidelines, page 4
Masabih: brand guidelines, page 6
Brand guidelines, page 6
02

Cards, letterheads, notebooks and IDs.

Masabih: stationery 1
Stationery 1
Masabih: stationery 4
Stationery 4
Masabih: stationery 7
Stationery 7
Masabih: stationery 2
Stationery 2
Masabih: stationery 5
Stationery 5
Masabih: stationery 8
Stationery 8
Masabih: stationery 3
Stationery 3
Masabih: stationery 6
Stationery 6
Masabih: stationery 9
Stationery 9
Masabih: stationery 1
Stationery 1
Masabih: stationery 3
Stationery 3
Masabih: stationery 5
Stationery 5
Masabih: stationery 7
Stationery 7
Masabih: stationery 9
Stationery 9
Masabih: stationery 2
Stationery 2
Masabih: stationery 4
Stationery 4
Masabih: stationery 6
Stationery 6
Masabih: stationery 8
Stationery 8
03

On uniforms, flags and screens.

Masabih: the brand in use 1
The brand in use 1
Masabih: the brand in use 2
The brand in use 2
Masabih: the brand in use 3
The brand in use 3
Masabih: the brand in use 4
The brand in use 4
Masabih: the brand in use 5
The brand in use 5
Masabih: the brand in use 6
The brand in use 6
Masabih: the brand in use 7
The brand in use 7
Masabih: the brand in use 8
The brand in use 8
Masabih: the brand in use 9
The brand in use 9
Masabih: the brand in use 10
The brand in use 10
Masabih: the brand in use 11
The brand in use 11
04

What was delivered.

  • Logo, Arabic and English
  • Brand guide
  • Stationery
  • Uniforms, flags and digital
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Egypt · 2025