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Notes on brands, design and building with AI

Practical articles from real projects: brand identity, packaging, Arabic type, interfaces, and the AI tools I direct.

Design file formats explained, and what to give the client

AI, EPS, PDF, SVG, PNG, JPG, WebP, AVIF, PSD, TIFF and INDD explained, from vector and raster to print and screen, with a handover checklist for clients.

6 October 2026

Design · 8 min read

Photoshop tools and their uses, sorted by the job they do

Every main Photoshop tool grouped by job with its shortcut, plus the short list I use daily on brand and packaging work, and where generative tools fit.

6 October 2026