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Notes on brands, design and building with AI

Practical articles from real projects: brand identity, packaging, Arabic type, interfaces, and the AI tools I direct.

Packaging design: a practical guide from brief to shelf

Packaging design from brief to shelf: what a pack must do, the process, Arabic and English labels, pack families, print proofs and the mistakes to avoid.

6 October 2026

Packaging · 10 min read

AI packaging design and mockups: where it helps, where it fails

Where AI helps in packaging design and mockups, where it fails (dielines, legal text, barcodes, Arabic, print colour) and a workflow that keeps it honest.

6 October 2026