Branding · 15 min read
What is a brand identity? Its elements, guide and process
A brand identity is far more than a logo. Its elements, the brand guide, how it builds trust and what a small business needs first, from real projects.
Notes on brands, design and building with AI
Practical articles from real projects: brand identity, packaging, Arabic type, interfaces, and the AI tools I direct.
RSS feedBranding · 11 min read
Brand guidelines: what to include, with an outline to copy
What brand guidelines include, section by section: logo, colour, type, imagery, voice, templates and motion, how long they should be, and an outline to copy.
Branding · 9 min read
How to choose fonts for a brand in Arabic and English
A practical way to choose brand fonts that fit the brand's voice, pair well in Arabic and English, read clearly on a phone and carry the right licence.
Branding · 10 min read
Colour psychology in logos: choosing a brand colour palette
What colour psychology can and cannot tell you about logo colours, and how to build a palette with roles, check its contrast and keep it right in print.
Branding · 10 min read
Free Arabic fonts for commercial use, with Latin pairings
A checked list of free Arabic fonts under the SIL Open Font License, what each one suits, a Latin font to pair with it, and the licence traps to avoid.
Branding · 12 min read
How to design a logo: a step-by-step method from brief to files
How to design a logo step by step, from the brief and idea to research, hand sketches, vector drawing, Arabic lettering, tests, the client and the files.
Branding · 9 min read
Logo design mistakes: 10 common errors and how to avoid them
Ten logo design mistakes I still see, from effects and stock icons to weak Arabic lettering, with a fix for each and a checklist to run before delivery.
Branding · 12 min read
Logo design cost in 2026: what a logo and brand identity cost
What drives logo design cost and brand identity cost, the four ways to buy, public price examples for 2026, how to compare quotes and which red flags to avoid.
Branding · 10 min read
Types of logos: 7 main types, Arabic forms and when to use each
The seven types of logos, plus Arabic calligraphic marks and bilingual lockups, with real examples, when each suits a business, and how to build a family.