Branding · 11 min read
Brand guidelines: what to include, with an outline to copy
What brand guidelines include, section by section: logo, colour, type, imagery, voice, templates and motion, how long they should be, and an outline to copy.
Notes on brands, design and building with AI
Practical articles from real projects: brand identity, packaging, Arabic type, interfaces, and the AI tools I direct.
RSS feedVibe coding · 10 min read
Build a website with AI: a practical path for small businesses
How to build a website with AI the right way: purpose, content, design, the right route, Arabic and RTL, SEO, speed, privacy, hosting and upkeep.
AI for designers · 9 min read
Canva AI in 2026: what it does well and where a designer steps in
What Canva AI does according to Canva's own pages, when Canva is the right tool, its Arabic support, why template logos can't be trademarked, and brand kits.
Branding · 9 min read
How to choose fonts for a brand in Arabic and English
A practical way to choose brand fonts that fit the brand's voice, pair well in Arabic and English, read clearly on a phone and carry the right licence.
Vibe coding · 12 min read
Claude Code for non-programmers: a calm beginner's guide (2026)
Claude Code for people who have never coded: where it runs, a first session, plan mode, CLAUDE.md, diffs, Git, testing, permissions and keeping secrets safe.
Branding · 10 min read
Colour psychology in logos: choosing a brand colour palette
What colour psychology can and cannot tell you about logo colours, and how to build a palette with roles, check its contrast and keep it right in print.
Design · 8 min read
Design file formats explained, and what to give the client
AI, EPS, PDF, SVG, PNG, JPG, WebP, AVIF, PSD, TIFF and INDD explained, from vector and raster to print and screen, with a handover checklist for clients.
AI for designers · 9 min read
AI logo generator or designer? How to design a logo with AI
What an AI logo generator can and can't give you, the risks for originality, trademarks, vectors and Arabic letters, and a workflow that keeps the mark yours.
Career · 9 min read
How to build a graphic design portfolio clients trust
Pick fewer projects, write each one as a short case study, label mockups honestly and publish in Arabic and English. A method from my own site rebuild.
UI/UX · 12 min read
Figma for beginners: a practical guide to your first project
Figma for beginners: frames, auto layout, components, styles and variables, prototypes, Dev Mode, comments, Arabic text and a first bilingual project.
Branding · 10 min read
Free Arabic fonts for commercial use, with Latin pairings
A checked list of free Arabic fonts under the SIL Open Font License, what each one suits, a Latin font to pair with it, and the licence traps to avoid.
Branding · 12 min read
How to design a logo: a step-by-step method from brief to files
How to design a logo step by step, from the brief and idea to research, hand sketches, vector drawing, Arabic lettering, tests, the client and the files.