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BrandingBrand architectureBrand guideStationery

Rawnaq Medical Group

A brand family for Rawnaq Medical Group in Riyadh: the group, its training centre and the Skin Care Medical Complex, each with its own mark, held together by one system, a brand guide and every printed piece.

Client: Rawnaq Medical Group
Sector: Healthcare and beauty
Country: Saudi Arabia
Year: 2025
My role: Brand architecture, logos, brand guide, stationery
Tools: Illustrator, Photoshop, InDesign

Rawnaq Medical Group: skin Care Medical Complex identity 1 — Skin Care Medical Complex identity 137 visuals

The brief

One group, several brands, one family.

Rawnaq runs a medical complex, a training centre and a skin care complex. Each needed its own face, and a patient had to feel they all come from the same trusted group.

The idea

A shared drop of care, in its own colour.

Each mark is drawn from a flowing Arabic letter and set with the same type. Each brand takes its own colour: teal for the group and training, a fresh green for skin care, with the slogan «نزيدك جمالاً».

01

The group, the training centre and the skin care complex.

Click any image to enlarge.

The brands of the group 1

The brands of the group 4

The brands of the group 7

The brands of the group 5

The brands of the group 6

The brands of the group 8

The brands of the group 2

The brands of the group 3

The brands of the group 1

The brands of the group 2

The brands of the group 3

The brands of the group 7

The brands of the group 4

The brands of the group 5

The brands of the group 6

The brands of the group 8

02

Skin Care Medical Complex, from letterhead to roll-up.

Rawnaq Medical Group: skin Care Medical Complex identity 1 — Skin Care Medical Complex identity 1

Rawnaq Medical Group: skin Care Medical Complex identity 4 — Skin Care Medical Complex identity 4

Rawnaq Medical Group: skin Care Medical Complex identity 7 — Skin Care Medical Complex identity 7

Rawnaq Medical Group: skin Care Medical Complex identity 10 — Skin Care Medical Complex identity 10

Rawnaq Medical Group: skin Care Medical Complex identity 13 — Skin Care Medical Complex identity 13

Rawnaq Medical Group: skin Care Medical Complex identity 16 — Skin Care Medical Complex identity 16

Rawnaq Medical Group: skin Care Medical Complex identity 19 — Skin Care Medical Complex identity 19

Rawnaq Medical Group: skin Care Medical Complex identity 2 — Skin Care Medical Complex identity 2

Rawnaq Medical Group: skin Care Medical Complex identity 5 — Skin Care Medical Complex identity 5

Rawnaq Medical Group: skin Care Medical Complex identity 8 — Skin Care Medical Complex identity 8

Rawnaq Medical Group: skin Care Medical Complex identity 11 — Skin Care Medical Complex identity 11

Rawnaq Medical Group: skin Care Medical Complex identity 14 — Skin Care Medical Complex identity 14

Rawnaq Medical Group: skin Care Medical Complex identity 17 — Skin Care Medical Complex identity 17

Rawnaq Medical Group: skin Care Medical Complex identity 3 — Skin Care Medical Complex identity 3

Rawnaq Medical Group: skin Care Medical Complex identity 6 — Skin Care Medical Complex identity 6

Rawnaq Medical Group: skin Care Medical Complex identity 9 — Skin Care Medical Complex identity 9

Rawnaq Medical Group: skin Care Medical Complex identity 12 — Skin Care Medical Complex identity 12

Rawnaq Medical Group: skin Care Medical Complex identity 15 — Skin Care Medical Complex identity 15

Rawnaq Medical Group: skin Care Medical Complex identity 18 — Skin Care Medical Complex identity 18

Rawnaq Medical Group: skin Care Medical Complex identity 3 — Skin Care Medical Complex identity 3

Rawnaq Medical Group: skin Care Medical Complex identity 5 — Skin Care Medical Complex identity 5

Rawnaq Medical Group: skin Care Medical Complex identity 7 — Skin Care Medical Complex identity 7

Rawnaq Medical Group: skin Care Medical Complex identity 9 — Skin Care Medical Complex identity 9

Rawnaq Medical Group: skin Care Medical Complex identity 11 — Skin Care Medical Complex identity 11

Rawnaq Medical Group: skin Care Medical Complex identity 13 — Skin Care Medical Complex identity 13

Rawnaq Medical Group: skin Care Medical Complex identity 15 — Skin Care Medical Complex identity 15

Rawnaq Medical Group: skin Care Medical Complex identity 17 — Skin Care Medical Complex identity 17

Rawnaq Medical Group: skin Care Medical Complex identity 18 — Skin Care Medical Complex identity 18

Rawnaq Medical Group: skin Care Medical Complex identity 1 — Skin Care Medical Complex identity 1

Rawnaq Medical Group: skin Care Medical Complex identity 2 — Skin Care Medical Complex identity 2

Rawnaq Medical Group: skin Care Medical Complex identity 4 — Skin Care Medical Complex identity 4

Rawnaq Medical Group: skin Care Medical Complex identity 6 — Skin Care Medical Complex identity 6

Rawnaq Medical Group: skin Care Medical Complex identity 8 — Skin Care Medical Complex identity 8

Rawnaq Medical Group: skin Care Medical Complex identity 10 — Skin Care Medical Complex identity 10

Rawnaq Medical Group: skin Care Medical Complex identity 12 — Skin Care Medical Complex identity 12

Rawnaq Medical Group: skin Care Medical Complex identity 14 — Skin Care Medical Complex identity 14

Rawnaq Medical Group: skin Care Medical Complex identity 16 — Skin Care Medical Complex identity 16

Rawnaq Medical Group: skin Care Medical Complex identity 19 — Skin Care Medical Complex identity 19

03

What was delivered.

Brand architecture for the group
Three logos
Brand guide
Stationery, uniforms and roll-ups

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