A complete brand for a Cairo roastery, from the first sketch to the shopfront: a hand-drawn Arabic mark, a packaging system, print, a 3D shop, animation and social campaigns.
Abdeen is a Cairo roastery whose line is "the origin of coffee in Egypt". It needed one identity that works on a shop sign, on a small pouch and on a phone screen.
The lettering carries the heritage. The system around it stays simple, green, lime and a warm cream, so it prints cleanly in one colour or four.
Every step was drawn by hand before it touched the computer.
The wordmark is hand-drawn; supporting text uses a clear geometric Arabic face.
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Drag the line to compare the clay model with the final render.
Drag the line to compare the clay model with the final render.
Short loops that play muted while they are on screen.
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Social media campaigns.