People should never feel lost.
Each project had its own buildings, materials and visitors, in Arabic and English. The signs had to be read from a car, a corridor or a wheelchair, and survive the Saudi sun.
A family per place, seen in 3D before it is built.
I draw a sign family from the place itself, its shapes and colours, then build each sign in 3D in its street or corridor, so the client sees it at true size before fabrication.
