A name that means "smooth" should feel smooth.
SLS wanted a bilingual mark, سلس and SLS, that reads as one word in both scripts.
Two identity directions for SLS (سلس), a Saudi real estate company, both presented to the client: a quiet wave in navy and white, and a playful pattern of small marks carried onto stationery, gifts and the company profile.

SLS wanted a bilingual mark, سلس and SLS, that reads as one word in both scripts.
The Arabic and the Latin share their strokes. One direction wraps them in a calm wave; the other scatters small marks into a pattern.
Both directions were presented to the client.






































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